Inqubo yokufakwa kukagesi yakwaPorsche isheshisiwe futhi: ngaphezu kuka-80% wezimoto ezintsha zizoba amamodeli kagesi amsulwa ngo-2030.

U-Oliver Blume, uSihlalo weBhodi Eliphethe i-Porsche, uthe: "Ukusebenza kwethu okuqinile kusekelwe ezinqumweni ezinesibindi, ezintsha nezibheke phambili. Imboni yezimoto ibhekene noguquko olukhulu kakhulu emlandweni, futhi siqale kusenesikhathi. Isu lamasu indlela kanye nenqubekela phambili ezinzile emsebenzini. UMnu. Lutz Meschke, iPhini likaSihlalo kanye neLungu Lebhodi Eliphethe I-Porsche Global, elibhekele Ezezimali Nobuchwepheshe Bolwazi, ukholelwa ukuthi ngaphezu kokukhanga kakhulu Ngaphezu kohlu oluqinile lomkhiqizo, isakhiwo sezindleko ezinempilo siyisisekelo se-Porsche enhle kakhulu. ukusebenza. Wathi: "Imininingwane yethu yebhizinisi ibonisa inzuzo enhle kakhulu yenkampani. Kubonisa ukuthi sizuze ukukhula okudala inani futhi sabonisa ukuqina kwemodeli yebhizinisi ephumelelayo, ngisho nasezimeni zemakethe ezinzima ezifana nokushoda kwe-chip supply."

Inzuzo eqinisekisiwe endaweni yemakethe eyinkimbinkimbi
Ngezimali zika-2021, ukungena kwemali ku-Porsche emhlabeni wonke kukhuphuke ngo-EUR 1.5 billion kuya ku-EUR 3.7 billion (ngonyaka odlule: EUR 2.2 billion). “Le metric iwubufakazi obuqinile benzuzo yePorsche,” kusho uMeschke. Intuthuko enhle yenkampani iphinde ihlomule “Ohlelweni Lwenzuzo Ka-2025” olunentshisekelo, oluhlose ukuqhubeka nokukhiqiza inzuzo ngokusungula izinto ezintsha namamodeli ebhizinisi amasha. "Uhlelo lwethu lwenzuzo lube yimpumelelo kakhulu ngenxa yokugqugquzelwa okukhulu kwabasebenzi bethu. I-Porsche iye yathuthukisa inzuzo futhi yehlisa izinga lethu le-break-ven point. Lokhu kusenze sakwazi ukutshala imali ngendlela ehlelekile esikhathini esizayo senkampani naphezu kwesimo somnotho esicindezelayo. Thina Ukutshalwa kwezimali ekufakeni ugesi, ukwenziwa kwedijithali kanye nokusimama kuqhubekela phambili ngokungantengantengi, nginethemba lokuthi iPorsche izovela ibe namandla ngemuva kwenhlekelele ekhona emhlabeni wonke, ”kwengeza uMeschke.

Isimo sezwe esishubile sidinga ukuzithiba nokuqapha. "I-Porsche ikhathazekile futhi ikhathazekile ngombango wezikhali e-Ukraine. Sithemba ukuthi izinhlangothi zombili zizoqeda ukulwa futhi zixazulule izingxabano ngamanxusa. Ukuphepha kwezimpilo zabantu nesithunzi somuntu kubaluleke kakhulu," kusho u-Obomo. Abantu, i-Porsche Emhlabeni Wonke inikele ngama-euro ayizigidi ezingu-1. Ithimba elikhethekile lochwepheshe lenza ukuhlola okuqhubekayo komthelela emisebenzini yebhizinisi le-Porsche. Ukuthengwa kwempahla efekthri yakwaPorsche kuthintekile, okusho ukuthi kwezinye izimo ukukhiqiza ngeke kuqhubeke njengoba bekuhleliwe.

"Sizobhekana nezinselelo ezibucayi zezepolitiki nezomnotho ezinyangeni ezizayo, kodwa sizoqhubeka sizibophezele emgomweni wethu wamasu weminyaka eminingi wokuzuza imbuyiselo ekuthengisweni okungenani kuka-15% ngonyaka esikhathini eside," kusho uCFO Messgard egcizelela. "Ithimba elisebenzayo lithathe izinyathelo zokuqala zokuvikela imali engenayo, futhi lifuna ukuqinisekisa ukuthi inkampani iyaqhubeka nokuhlangabezana nezidingo zokukhiqiza okuphezulu. Yebo, izinga lokugcina lokufeza lo mgomo lincike ezinseleleni eziningi zangaphandle ezingekho ngaphansi kokulawulwa komuntu. " Ngaphakathi kwe-Porsche, inkampani inikeze Ukwakha imodeli yebhizinisi ephumelelayo kudala konke okuhle: "I-Porsche isesimweni esihle kakhulu, ngamasu, ukusebenza kanye nezezimali. Ngakho-ke siyaqiniseka esikhathini esizayo futhi siyakwamukela ukuzibophezela kweVolkswagen Group kuPorsche AG Research on the kungenzeka ukuthi kube nomnikelo wokuqala womphakathi (IPO).

Sheshisa inqubo yokufaka ugesi ngendlela eyindilinga
Ngo-2021, iPorsche yaletha izimoto ezintsha ezingama-301,915 kumakhasimende emhlabeni jikelele. Lokhu kuphawula okokuqala ngqa ukuthi ukulethwa kwezimoto ezintsha ze-Porsche zeqe uphawu lwezi-300,000, irekhodi eliphezulu (ezingu-272,162 elethwe onyakeni odlule). Amamodeli athengiswa kakhulu kwakuyiMacan (88,362) kanye neCayenne (83,071). I-Taycan iletha ngaphezu kokuphindwe kabili: amakhasimende angama-41,296 emhlabeni jikelele athole iPorsche yawo yokuqala kagesi. Ukulethwa kwe-Taycan kuze kweqe imoto yezemidlalo esezingeni eliphezulu yakwaPorsche, i-911, nakuba eyakamuva iphinde yaqopha irekhodi elisha ngamayunithi angama-38,464 alethiwe. U-Obermo uthe: “I-Taycan iyimoto yezemidlalo yoqobo ye-Porsche esikhuthaze amaqembu ahlukene - okuhlanganisa amakhasimende ethu akhona, amakhasimende amasha, ochwepheshe bezimoto kanye nabezindaba zemboni. Sizophinde sethule enye imoto yezemidlalo ehlanzekile kagesi ethi Ukusheshisa ukufakwa kukagesi: Maphakathi nawo-20s, sihlela ukwethula imoto yezemidlalo ephakathi nenjini engu-718 esesimweni sikagesi kuphela."

Ngonyaka odlule, amamodeli kagesi abalelwa cishe amaphesenti angu-40 akho konke ukudiliva okusha kwe-Porsche eYurophu, okuhlanganisa ama-plug-in hybrids namamodeli ahlanzekile kagesi. I-Porsche imemezele izinhlelo zokuthi ingabi ne-carbon neutral ngo-2030. "Kulindeleke ukuthi ngo-2025, ukuthengiswa kwamamodeli kagesi kuzoba nengxenye yokuthengiswa okuphelele kwe-Porsche, okuhlanganisa amamodeli ahlanzekile kagesi nama-plug-in hybrid," kusho u-Obermo. "Ngo-2030, ingxenye yamamodeli kagesi ahlanzekile ezimotweni ezintsha ihlelelwe ukuthi ifinyelele ngaphezu kwama-80%. Ukuze kuzuzwe lo mgomo wokuvelela, i-Porsche isebenzisana nozakwethu ukutshala imali ekwakhiweni kweziteshi zokushaja ezisezingeni eliphezulu, kanye nengqalasizinda yokushaja yakwaPorsche. Ngaphezu kwalokho, i-Porsche itshale kakhulu ezindaweni zobuchwepheshe eziyinhloko njengezinhlelo zebhethri nokukhiqizwa kwamamojula webhethri. I-Cellforce esanda kusungulwa igxile ekuthuthukiseni nasekukhiqizeni amabhethri asebenza kahle kakhulu, kulindeleke ukukhiqizwa ngobuningi ngo-2024.

Ngo-2021, ukulethwa kwePorsche kuzo zonke izifunda zokuthengisa emhlabeni wonke kwanda, kwathi iChina yaphinde yaba imakethe enkulu kunazo zonke. Cishe amayunithi angama-96,000 alethwa emakethe yaseShayina, okuwukukhuphuka ngo-8% unyaka nonyaka. Imakethe yaseNyakatho Melika yakwaPorsche ikhule kakhulu, ngokudiliva okungaphezulu kuka-70,000 e-United States, okuwukunyuka kwama-22% unyaka nonyaka. Imakethe yaseYurophu nayo yabona ukukhula okuhle kakhulu: eJalimane kuphela, ukulethwa kwezimoto ezintsha ze-Porsche kukhuphuke ngamaphesenti angu-9 kuya cishe kumayunithi angama-29,000.

E-China, i-Porsche isaqhubeka nokusheshisa inqubo yokufakwa kukagesi ngokugxila emkhiqizweni nasezimotweni zemvelo, futhi ngokuqhubekayo inothisa impilo yokuhamba kukagesi yamakhasimende aseShayina. Amamodeli amabili aphuma e-Taycan, i-Taycan GTS ne-Taycan Cross Turismo, azoqala ukubonakala e-Asia futhi aqale ukudayiswa e-2022 Beijing International Auto Show. Ngaleso sikhathi, uhlelo olusha lwemodeli yamandla e-Porsche e-China luzonwetshwa lube amamodeli angama-21. Ngaphezu kokuqinisa okuqhubekayo kokuhlasela komkhiqizo wokufaka ugesi, iPorsche China ibilokhu isheshisa ukwakhiwa kwendawo ezungezile yezimoto evumelana namakhasimende ngobuchwepheshe bokushaja obuphephile, ngokuqhubekayo yandisa inethiwekhi yokushaja ethembekile nelula, futhi ithembele emandleni endawo e-R&D ukuze ihlinzeke. amakhasimende anezinsizakalo ezicabangelayo nezihlakaniphile.