Inkqubo yombane yePorsche iyakhawuleza kwakhona: ngaphezulu kwe-80% yeemoto ezintsha ziya kuba ziimodeli zombane ezisulungekileyo ngo-2030.

U-Oliver Blume, uSihlalo weBhodi yesiGqeba se-Porsche, uthe: "Ukusebenza kwethu okuqinileyo kusekelwe kwizigqibo ezinesibindi, ezintsha kunye nezijonge phambili. Ishishini leemoto lihamba mhlawumbi lelona tshintsho lukhulu kwimbali, kwaye siqalise ngokukhawuleza. indlela yokusebenza kunye nenkqubela phambili ezinzileyo kulo msebenzi. UMnu Lutz Meschke, iSekela likaSihlalo kunye neLungu leBhodi yesiGqeba sePorsche, uxanduva lwezeMali kunye neTeknoloji yoLwazi, ukholelwa ukuba ngaphezu kokukhangayo kakhulu Ukongeza kwimveliso eqinile, isakhiwo seendleko eziphilileyo sisisiseko sePorsche egqwesileyo. ukusebenza. Wathi: "Idatha yethu yoshishino ibonisa inzuzo egqwesileyo yenkampani. Ibonisa ukuba siphumelele ukukhula kokwenza ixabiso kwaye sibonise ukuqina komzekelo wezoshishino ophumelelayo, nakwiimeko ezinzima zemarike ezifana nokunqongophala kokunikezelwa kwe-chip."

Inzuzo eqinisekisiweyo kwindawo yemarike enzima
Ngowama-2021, ukuhamba kwemali kwe-Porsche kumhlaba wonke kunyuke nge-EUR 1.5 yebhiliyoni ukuya kwi-EUR 3.7 yebhiliyoni (kunyaka ophelileyo: EUR 2.2 yebhiliyoni). “Le metric ibubungqina obunamandla bengeniso yePorsche,” utshilo uMeschke. Uphuhliso oluhle lwenkampani lukwaxhamla kwi-ambitious "2025 Profitability Plan", ejolise ekuqhubeni ukuvelisa inzuzo ngokusungula izinto ezintsha kunye neendlela ezintsha zoshishino. "Isicwangciso sethu senzuzo sisebenze kakhulu ngenxa yenkuthazo ephezulu yabasebenzi bethu. I-Porsche iye yaphucula ngakumbi inzuzo kwaye yanciphisa indawo yethu yokuphumla. Oku kusenze ukuba sityale ngokucwangcisiweyo kwikamva lenkampani nangona imeko yezoqoqosho inzima. Thina Utyalo-mali kumbane, ukufakwa kwidijithali kunye nozinzo luya phambili ngokungagungqiyo ndiqinisekile ukuba iPorsche iza kuvela yomelele emva kobunzima obukhoyo behlabathi, ”wongeze watsho uMeschke.

Imeko yehlabathi ekhoyo ifuna ukuzibamba nokulumka. "I-Porsche ixhalabile kwaye ixhalabile malunga nongquzulwano oluxhobileyo e-Ukraine. Siyathemba ukuba la macala mabini aya kuphelisa imfazwe kwaye asombulule iingxabano ngeendlela zozakuzo. Ukhuseleko lobomi babantu kunye nesidima somntu kubaluleke kakhulu," utshilo u-Obomo. Abantu, iPorsche Ehlabathini lonke inikele nge-euro yezigidi ezi-1. Umbutho okhethekileyo weengcali uqhuba uvavanyo oluqhubekayo lwefuthe kwimisebenzi yezoshishino ye-Porsche. Ikhonkco lokubonelela kumzi-mveliso wePorsche lichaphazelekile, okuthetha ukuba kwezinye iimeko imveliso ayinakuqhubekeka njengoko bekucwangcisiwe.

“Siza kujongana nemingeni enzima yezopolitiko nezoqoqosho kwezi nyanga zizayo, kodwa siya kuhlala sizibophelele kwinjongo yethu yesicwangciso-qhinga seminyaka emininzi yokuzuza imbuyekezo yeentengiso ze-15% ubuncinane ngonyaka kwixesha elide,” utshilo uCFO Messgard. "Iqela lomsebenzi lithathe amanyathelo okuqala ukukhusela ingeniso, kwaye lifuna ukuqinisekisa ukuba inkampani iyaqhubeka ihlangabezana neemfuno zemveliso ephezulu. Ngokuqinisekileyo, iqondo lokugqibela lokuphumelela le njongo lixhomekeke kwimingeni emininzi yangaphandle engekho phantsi kolawulo lomntu. " Ngaphakathi kwePorsche, inkampani ibonelele Ukwakha imodeli yoshishino eyimpumelelo idala zonke izinto ezilungileyo: "I-Porsche ikwimeko ebalaseleyo, ngokweqhinga, ekusebenzeni nangokwemali. Ngoko ke siqinisekile kwixesha elizayo kwaye siyakwamkela ukuzibophelela kweQela leVolkswagen kwiPorsche AG yoPhando kwi ukubakho kokunikezelwa koluntu lokuqala (IPO) Le ntshukumo inokwandisa ulwazi lophawu kunye nokwandisa inkululeko yenkampani Ngaxeshanye, iVolkswagen kunye nePorsche zisenokuzuza kwintsebenziswano yexesha elizayo.

Ukukhawulezisa inkqubo yokufakelwa kombane ngendlela ejikelezayo
Ngo-2021, iPorsche yazisa iimoto ezintsha ezingama-301,915 kubathengi kwihlabathi liphela. Oku kuphawula okokuqala ukuba ukuhanjiswa kwemoto entsha yakwaPorsche kudlule amanqaku angama-300,000, irekhodi eliphezulu (ama-272,162 aziswa kunyaka ophelileyo). Ezona modeli zithengiswe kakhulu yiMacan (88,362) kunye neCayenne (83,071). Ukuhanjiswa kweTaycan ngaphezulu kokuphindwe kabini: abathengi abangama-41,296 kwihlabathi liphela bafumana iPorsche yabo yokuqala yombane. Ukuhanjiswa kweTaycan kwade kwagqitha imoto yemidlalo yePorsche, i911, nangona le yokugqibela iphinde yabeka irekhodi elitsha kunye neeyunithi ezingama-38,464 ezinikezelweyo. U-Obermo uthe: "I-Taycan yimoto yezemidlalo ye-Porsche yokwenyani ekhuthaze amaqela ahlukeneyo-kuquka abathengi bethu abakhoyo, abathengi abatsha, iingcali zeemoto kunye noshicilelo lweshishini. Siza kwazisa enye imoto yezemidlalo yombane esulungekileyo yokuKhawulezisa umbane: Embindini we-20s, siceba ukubonisa i-injini yemidlalo ye-718 ephakathi kwimo yombane kuphela. "

Kunyaka ophelileyo, iimodeli zombane zibalelwa malunga neepesenti ezingama-40 zazo zonke izinto ezintsha zokuhanjiswa kwePorsche eYurophu, kubandakanywa iplagi-in hybrids kunye neemodeli ezicocekileyo zombane. I-Porsche ibhengeze izicwangciso zokuba yi-carbon neutral ngo-2030. "Kulindeleke ukuba ngo-2025, ukuthengiswa kweemodeli zombane kuya kuba nesiqingatha se-Porsche yokuthengisa ngokubanzi, kubandakanywa imodeli ecocekileyo yombane kunye ne-plug-in hybrid," kusho u-Obermo. "Ngowama-2030, umlinganiselo weemodeli zombane ezicocekileyo kwiimoto ezintsha zicetywa ukufikelela ngaphezu kwe-80%. Ukufezekisa le njongo yamabhongo, i-Porsche isebenzisana namahlakani ukuba atyale imali kulwakhiwo lwezikhululo zokutshaja ezikumgangatho ophezulu, kunye neziseko zokutshaja zePorsche. Ukongeza, i-Porsche ityale imali kakhulu kwiindawo zetekhnoloji ezingundoqo ezifana neenkqubo zebhetri kunye nokuveliswa kweemodyuli zebhetri. I-Cellforce esanda kusekwa igxile ekuphuhliseni nasekuveliseni iibhetri ezisebenza kakhulu, kunye nokuveliswa kobuninzi kulindeleke ngo-2024.

Ngo-2021, ukuhanjiswa kwePorsche kuyo yonke imimandla yokuthengisa yehlabathi yonyuka, kwaye i-China yaphinda yaba yeyona marike inkulu. Phantse iiyunithi ezingama-96,000 zaziswa kwimarike yaseTshayina, ukwanda kwe-8% unyaka nonyaka. Imakethi yaseMntla Melika yasePorsche ikhule kakhulu, ngaphezulu kwe-70,000 yokuhanjiswa eUnited States, ukonyuka kwama-22% unyaka nonyaka. Imarike yaseYurophu nayo yabona ukukhula okuhle kakhulu: eJamani kuphela, ukuhanjiswa kweemoto ezintsha zePorsche kunyuke ngeepesenti ezisi-9 ukuya phantse kwiiyunithi ezingama-29,000.

E-China, i-Porsche iyaqhubeka nokukhawulezisa inkqubo yokufakelwa kombane ngokugxila kwimveliso kunye ne-ecosystem yesithuthi, kwaye ngokuqhubekayo iphucula ubomi bokuhamba kombane kubathengi baseTshayina. Iimodeli ezimbini eziphuma kwi-Taycan, i-Taycan GTS kunye ne-Taycan Cross Turismo, ziya kwenza i-Asian debut kwaye ziqale ukuthengiswa kwangaphambili kwi-2022 Beijing International Auto Show. Ngeli xesha, imodeli entsha yePorsche yamandla eTshayina iya kwandiswa ukuya kwiimodeli ezingama-21. Ukongeza ekomelezeni okuqhubekayo kwemveliso yombane ekhubekisayo, iPorsche China iye yakhawulezisa ulwakhiwo lwe-ecosystem yesithuthi esilungele abathengi ngokusebenzisa itekhnoloji yokutshaja ekhawulezayo nekhuselekileyo, iqhubeka nokwandisa uthungelwano lokutshaja oluthembekileyo nolufanelekileyo, kunye nokuxhomekeka kubuchule beR&D basekhaya ukubonelela. abathengi kunye neenkonzo olunolwazelelelo kunye nobukrelekrele.