Porsche's electrification process inokwidziridzwa zvakare: inopfuura 80% yemotokari nyowani ichave yakachena mamodheru emagetsi panosvika 2030.

Oliver Blume, Sachigaro wePorsche Executive Board, akati: "Kuita kwedu kwakasimba kunobva pazvisarudzo zvakashinga, zvitsva uye zvinotarisa mberi. Indasitiri yemotokari iri kuitika zvichida shanduko huru munhoroondo, uye isu takatanga kare kare. The Strategic nzira uye kufambira mberi kwakatsiga mukushanda kwese kwakaitika nekuda kwekubatana. " Mr. Lutz Meschke, Mutevedzeri waSachigaro uye Nhengo yePorsche Global Executive Board, inoona nezveMari neInformation Technology, inotenda kuti kunze kwekukwezva zvakanyanya Pamusoro pekugadzirwa kwakasimba kwechigadzirwa, chimiro chemutengo chine hutano ndicho chikonzero chePorsche yakanaka kwazvo. performance. Akati: "Data redu rebhizimisi rinoratidza kubudirira kwekambani. Zvinoratidza kuti takawana kukosha-kusika kukura uye takaratidza kusimba kwemuenzaniso webhizimisi unobudirira, kunyange mumamiriro ezvinhu akaoma emusika akadai sekushayikwa kwechiputi."

Yakavimbiswa pundutso munzvimbo yakaoma yemusika
Mumari ya2021, mari yepasi rose yePorsche yakawedzera neEUR 1.5 bhiriyoni kusvika EUR 3.7 bhiriyoni (gore rapfuura: EUR 2.2 bhiriyoni). "Metric iyi chiratidzo chakasimba chekubudirira kwePorsche," akadaro Meschke. Kubudirira kwakanaka kwekambani kunobatsirawo kubva kune inoshuvira "2025 Profitability Plan", iyo ine chinangwa chekuramba ichiburitsa purofiti kuburikidza nehunyanzvi uye mhando dzemabhizinesi matsva. "Hurongwa hwedu hwekuita purofiti hwave huchishanda zvakanyanya nekuda kwekukurudzira kwevashandi vedu kwakanyanya. Porsche yakawedzera kuvandudza purofiti uye yakadzikisa nzvimbo yedu yekuzorora. Izvi zvatigonesa kuisa mari zvine hungwaru mune ramangwana rekambani kunyangwe mamiriro ehupfumi ari kunetsa. Isu Kudyara mari mukugadzira magetsi, digitization uye kuenderera mberi kuri kufambira mberi ndine chivimbo chekuti Porsche ichabuda yakasimba mushure medambudziko repasi rose, "akawedzera Meschke.

Mamiriro ezvinhu enyika anetsa aripo anoda kuzvidzora uye kungwarira. "Porsche ine hanya uye inonetseka pamusoro pehondo yezvombo muUkraine. Tinotarisira kuti mativi maviri aya achagumisa kurwisana uye kugadzirisa kukakavara kuburikidza nenzira dzezvematongerwo enyika. Kuchengetedzwa kwehupenyu hwevanhu uye kuremekedzwa kwevanhu kunonyanya kukosha, "akadaro Obomo. Vanhu, Porsche Pasi rose yakapa miriyoni imwe euros. Boka rakakosha rebasa renyanzvi riri kuita ongororo inoenderera mberi yekukanganisa kwezviitiko zvebhizinesi rePorsche. Iyo ketani yekugovera pafekitori yePorsche yakakanganisika, zvichireva kuti mune dzimwe nguva kugadzirwa hakugone kuenderera sezvakarongwa.

"Tichasangana nematambudziko akakura ezvematongerwo enyika uye ehupfumi mumwedzi iri kuuya, asi isu ticharamba takazvipira kuchinangwa chedu chemakore akawanda chekuwana kudzoka kwekutengesa kweinenge 15% pagore mukati menguva refu," akadaro CFO Messgard achisimbisa. "Bato rebasa rakatora matanho ekutanga kuchengetedza mari, uye rinoda kuona kuti kambani inoramba ichizadzisa zvinodiwa zvegoho guru. Zvechokwadi, chiyero chekupedzisira chekubudirira kwechinangwa ichi chinoenderana nematambudziko akawanda ekunze asiri pasi pekutonga kwevanhu. " Mukati mePorsche, kambani yakapa Kuvaka yakabudirira bhizinesi modhi inogadzira zvese zvakanaka: "Porsche iri munzvimbo yakanakisa, zvine hunyanzvi, inoshanda uye nemari. Naizvozvo tine chivimbo mune ramangwana uye tinogamuchira kuzvipira kweVolkswagen Group kuPorsche AG Research pamusoro pe Kugona kwekutanga kupihwa neruzhinji (IPO) kufamba uku kunogona kuwedzera ruzivo rwemhando uye kuwedzera rusununguko rwemakambani Panguva imwecheteyo, Volkswagen nePorsche vachiri kugona kubatsirikana mune ramangwana.

Kurumidza nzira yekuisa magetsi munzira inotenderera
Muna 2021, Porsche yakaunza huwandu hwe301,915 mota nyowani kune vatengi pasi rese. Iyi inocherekedza kekutanga kuti Porsche itsva mota dzekutakura dzakapfuura iyo 300,000 mamaki, rekodhi yakakwira (272,162 yakaunzwa mugore rapfuura). Mienzaniso yaitengeswa zvakanyanya iMacan (88,362) neCayenne (83,071). Taycan inoburitsa zvinopfuura zvakapetwa kaviri: vatengi makumi mana nenomwe pasi rese vakagamuchira yavo yekutanga-yemagetsi Porsche. Deliveries yeTaycan yakatodarika mota yePorsche's benchmark sports, iyo 911, kunyangwe iyo yekupedzisira yakaisawo rekodhi nyowani ine 38,464 mayunitsi akaunzwa. Obermo akati: "Taycan imotokari yechokwadi yePorsche yemitambo yakakurudzira mapoka akasiyana-siyana - kusanganisira vatengi vedu varipo, vatengi vatsva, nyanzvi dzemotokari uye indasitiri yekudhinda. Isu tichasumawo imwe yakachena yemagetsi mota yemitambo kuKumhanyisa magetsi: Pakati pe20s, isu tinoronga kuratidza yepakati-injini 718 mota yemitambo chete mufomu yemagetsi."

Gore rapfuura, mamodhi emagetsi akaverengera angangoita makumi mana muzana ezvese zvitsva zvePorsche kuEurope, kusanganisira ma plug-in mahybrids uye akachena emagetsi modhi. Porsche yakazivisa zvirongwa zvekuve carbon neutral ne 2030. "Zvinotarisirwa kuti ne 2025, kutengesa kwemamodeli emagetsi kuchatora hafu yePorsche yose yekutengesa, kusanganisira magetsi akachena uye plug-in hybrid models," akadaro Obermo. "Pakazosvika 2030, chikamu chemagetsi emagetsi akachena mumotokari itsva chinorongwa kusvika kupfuura 80%. Kuzadzisa chinangwa ichi chinoshuvira, Porsche iri kushanda nevadyidzani kuisa mari mukuvakwa kwezviteshi zvekupedzisira zvekuchaja, pamwe nePorsche yekuchaja zvivakwa. Pamusoro pezvo, Porsche yakadyara mari yakawanda munzvimbo dzekutanga tekinoroji senge mabhatiri masisitimu uye kugadzirwa kwebhatiri module. Iyo ichangoburwa Cellforce iri kutarisa mukugadzira uye kugadzira mabhatiri epamusoro-soro, nekugadzirwa kwakawanda kunotarisirwa muna 2024.

Muna 2021, kutakura kwePorsche munzvimbo dzese dzekutengesa kwepasi rose kwakawedzera, neChina zvakare ikava musika mukuru mumwe chete. Vanoda kusvika 96,000 mauniti akaunzwa mumusika weChina, kuwedzera kwe8% gore-pagore. Musika wePorsche wekuNorth America wakura zvakanyanya, nekupfuura 70,000 kutakura muUnited States, kuwedzera kwe22% gore negore. Musika weEurope wakaonawo kukura kwakanaka kwazvo: muGermany chete, kutakurwa kwemotokari itsva yePorsche kwakawedzera ne9 muzana kusvika kunosvika zviuru makumi maviri nezvipfumbamwe.

MuChina, Porsche inoenderera mberi nekumhanyisa maitiro ekuisa magetsi nekutarisa pachigadzirwa uye mota ecosystem, uye nekuenderera mberi nekupfumisa hupenyu hwemagetsi ekufambisa kwevatengi veChinese. Mhando mbiri dzeTaycan dzinobva kune, Taycan GTS uye Taycan Cross Turismo, vachaita debut yavo yeAsia uye votanga kutengeswa kumberi ku2022 Beijing International Auto Show. Panguva iyoyo, Porsche's new energy model lineup muChina ichawedzerwa kusvika ku21 modhi. Pamusoro pekuenderera mberi kwekusimbaradzwa kwechigadzirwa chemagetsi chinogumbura, Porsche China yanga ichimhanyisa kuvakwa kwemutengi-inoshamwaridzika ecosystem yemotokari kuburikidza nekukurumidza uye yakachengeteka supercharging tekinoroji, ichiramba ichiwedzera yakavimbika uye iri nyore yekuchaja network, uye ichivimba nekugona R&D yemuno kupa. vatengi vane hanya uye akangwara masevhisi.