Njira yopangira magetsi ya Porsche ikufulumizitsanso: magalimoto opitilira 80% atsopano adzakhala mitundu yamagetsi yamagetsi pofika 2030.

Oliver Blume, Wapampando wa Porsche Executive Board, adati: "Ntchito zathu zolimba zimachokera ku zisankho zolimba mtima, zatsopano komanso zoyang'ana kutsogolo. Makampani opanga magalimoto akukumana ndi kusintha kwakukulu m'mbiri, ndipo tinayamba mofulumira kwambiri. The Strategic njira komanso kupita patsogolo kosalekeza pantchitoyo zonse zomwe zachitika chifukwa chamagulu. Bambo Lutz Meschke, Wachiwiri kwa Wapampando ndi membala wa Porsche Global Executive Board, yemwe ali ndi udindo wa Finance ndi Information Technology, amakhulupirira kuti kuwonjezera pa kukhala wokongola kwambiri Kuwonjezera pa kupanga zinthu zolimba, mtengo wathanzi ndilo maziko a Porsche zabwino kwambiri. ntchito. Iye anati: "Deta yathu yamalonda imasonyeza kupindula kwakukulu kwa kampani. Zimasonyeza kuti tapeza phindu lopanga phindu ndikuwonetsa kulimba kwa chitsanzo cha bizinesi chopambana, ngakhale pazovuta za msika monga kusowa kwa chip."

Kupindula kotsimikizika m'malo ovuta amsika
Mundalama wa 2021, ndalama zonse za Porsche padziko lonse lapansi zidakwera ndi EUR 1.5 biliyoni kufika pa EUR 3.7 biliyoni (chaka chatha: EUR 2.2 biliyoni). "Metric iyi ndi umboni wamphamvu wa phindu la Porsche," adatero Meschke. Kutukuka kwabwino kwa kampaniyi kumapindulanso ndi "2025 Profitability Plan" yomwe ikufuna kupangitsa phindu mosalekeza kudzera muzatsopano komanso mabizinesi atsopano. "Ndondomeko yathu yopindulitsa yakhala yothandiza kwambiri chifukwa chakulimbikitsana kwakukulu kwa antchito athu. Porsche yawonjezera phindu ndikuchepetsanso nthawi yathu yopuma. Izi zatithandiza kuti tigwiritse ntchito ndalama mwanzeru tsogolo la kampani ngakhale kuti pali mavuto azachuma. Ndalama zopangira magetsi, kuyika pa digito ndi kukhazikika zikupita patsogolo mosagwedezeka, ndili ndi chidaliro kuti Porsche ituluka mwamphamvu pambuyo pavuto lapadziko lonse lapansi, "anawonjezera Meschke.

Mkhalidwe wapadziko wovuta wamakonowu umafuna kudziletsa ndi kusamala. "Porsche ikukhudzidwa komanso ikukhudzidwa ndi nkhondo ya ku Ukraine. Tikuyembekeza kuti mbali ziwirizi zidzathetsa nkhondo ndikuthetsa mikangano pogwiritsa ntchito njira zaukazembe. Chitetezo cha miyoyo ya anthu ndi ulemu waumunthu ndizofunikira kwambiri, "adatero Obomo. Anthu, Porsche Padziko Lonse lapereka 1 miliyoni mayuro. Gulu lapadera la akatswiri likuwunika mosalekeza zomwe zimachitika pabizinesi ya Porsche. Zogulitsa pafakitale ya Porsche zakhudzidwa, kutanthauza kuti nthawi zina kupanga sikungapitirire monga momwe anakonzera.

"Tidzakumana ndi zovuta zandale ndi zachuma m'miyezi ikubwerayi, koma tikhalabe odzipereka ku cholinga chathu chazaka zambiri kuti tikwaniritse zogulitsa zosachepera 15% pachaka kwa nthawi yayitali," adatero CFO Messgard. "Ntchitoyi yatenga njira zoyamba zotetezera ndalama, ndipo ikufuna kuonetsetsa kuti kampaniyo ikupitirizabe kukwaniritsa zofunikira zokolola zambiri. Zoonadi, gawo lalikulu la kukwaniritsa cholingachi limadalira mavuto ambiri akunja omwe sali pansi pa ulamuliro wa anthu. " M'kati mwa Porsche, kampaniyo yapereka Kumanga chitsanzo chabwino cha bizinesi kumapanga zabwino zonse: "Porsche ili pamalo abwino kwambiri, mwanzeru, m'ntchito komanso mwachuma. Choncho tili ndi chidaliro m'tsogolomu ndikulandira kudzipereka kwa Volkswagen Group ku Porsche AG Research pa Kuthekera kwa zopereka zoyambira pagulu (IPO) Kusunthaku kumatha kukulitsa chidziwitso chamakampani ndikuwonjezera ufulu wamakampani.

Limbikitsani njira yopangira magetsi m'njira yozungulira
Mu 2021, Porsche idapereka magalimoto atsopano 301,915 kwa makasitomala padziko lonse lapansi. Ichi ndi nthawi yoyamba kuti magalimoto atsopano a Porsche apitirire chizindikiro cha 300,000, mbiri yakale (272,162 yoperekedwa chaka chatha). Mitundu yogulitsidwa kwambiri inali Macan (88,362) ndi Cayenne (83,071). Kutumiza kwa Taycan kupitilira kawiri: Makasitomala 41,296 padziko lonse lapansi adalandira Porsche yawo yoyamba yamagetsi. Kutumiza kwa Taycan kudaposa galimoto yamasewera ya Porsche, 911, ngakhale yomalizayo idakhazikitsanso mbiri yatsopano yokhala ndi mayunitsi 38,464. Obermo adati: "Taycan ndi galimoto yowona yamasewera a Porsche yomwe yalimbikitsa magulu osiyanasiyana - kuphatikiza makasitomala athu omwe alipo, makasitomala atsopano, akatswiri agalimoto ndi atolankhani amakampani. Tidzabweretsanso galimoto ina yamagetsi yamagetsi ku Kupititsa patsogolo magetsi: Chapakati pa 20s, tikukonzekera kuwonetsa galimoto yapakati pa injini ya 718 yamagetsi yokhayokha."

Chaka chatha, mitundu yamagetsi idatenga pafupifupi 40 peresenti ya zonse zatsopano zoperekedwa ku Porsche ku Europe, kuphatikiza ma hybrids ophatikizika ndi mitundu yoyera yamagetsi. Porsche adalengeza mapulani oti asakhale opanda carbon pofika chaka cha 2030. "Zikuyembekezeka kuti pofika chaka cha 2025, malonda a zitsanzo zamagetsi adzakhala ndi theka la malonda onse a Porsche, kuphatikizapo magetsi oyera ndi mapulagi osakanizidwa," adatero Obermo. "Pofika m'chaka cha 2030, chiwerengero cha zitsanzo zoyera zamagetsi m'magalimoto atsopano chikukonzekera kuti chifike kupitirira 80%. Kuti akwaniritse cholinga chofuna ichi, Porsche ikugwira ntchito limodzi ndi anzawo kuti agwiritse ntchito ndalama zomanga malo othamangitsira okwera kwambiri, komanso zopangira zolipiritsa za Porsche. Kuphatikiza apo, Porsche yaika ndalama zambiri m'magawo aukadaulo monga makina a batri ndi ma module a batri. Cellforce yomwe yangokhazikitsidwa kumene ikuyang'ana kwambiri kupanga ndi kupanga mabatire ochita bwino kwambiri, ndipo kupanga kwakukulu kukuyembekezeka mu 2024.

Mu 2021, kutumiza kwa Porsche m'magawo onse ogulitsa padziko lonse lapansi kudakula, China idakhalanso msika waukulu kwambiri. Pafupifupi mayunitsi 96,000 adaperekedwa pamsika waku China, kuwonjezeka kwa 8% pachaka. Msika waku North America waku Porsche wakula kwambiri, ndipo zotumizira zopitilira 70,000 ku United States, zomwe zikuwonjezeka ndi 22% pachaka. Msika waku Europe udawonanso kukula kwabwino: ku Germany kokha, magalimoto atsopano a Porsche adakwera ndi 9 peresenti mpaka pafupifupi mayunitsi 29,000.

Ku China, Porsche ikupitiliza kufulumizitsa njira yopangira magetsi poyang'ana kwambiri zachilengedwe zamagalimoto, ndikulemeretsa moyo wamagetsi wamakasitomala aku China. Mitundu iwiri yochokera ku Taycan, Taycan GTS ndi Taycan Cross Turismo, idzayamba ku Asia ndikuyamba kugulitsa ku 2022 Beijing International Auto Show. Pofika nthawiyo, mtundu watsopano wamphamvu wa Porsche ku China udzakulitsidwa mpaka mitundu 21. Kuphatikiza pa kulimbikitsa kosalekeza kwa zida zamagetsi, Porsche China yakhala ikufulumizitsa ntchito yomanga magalimoto ochezeka ndi makasitomala kudzera muukadaulo wachangu komanso wotetezeka, ndikukulitsa ma netiweki odalirika komanso osavuta, ndikudalira luso lamba la R&D kuti lipereke. makasitomala omwe ali ndi ntchito zoganizira komanso zanzeru.