Porsche’s electrification process is accelerated again: more than 80% of new cars will be pure electric models by 2030

Oliver Blume, Chairman of the Porsche Executive Board, said: "Our strong performance is based on bold, innovative and forward-looking decisions. The automotive industry is undergoing perhaps the greatest transformation in history, and we set out very early on. The strategic approach and the steady progress in the operation. All the achievements are due to the teamwork." Mr. Lutz Meschke, Vice Chairman and Member of the Porsche Global Executive Board, responsible for Finance and Information Technology, believes that in addition to being very attractive In addition to the strong product lineup, a healthy cost structure is also the basis for Porsche's excellent performance. He said: "Our business data reflects the company's excellent profitability. It demonstrates that we have achieved value-creating growth and demonstrated the robustness of a successful business model, even in difficult market conditions such as chip supply shortages."

Guaranteed profitability in a complex market environment
In fiscal 2021, Porsche's global net cash flow increased by EUR 1.5 billion to EUR 3.7 billion (previous year: EUR 2.2 billion). "This metric is a strong testament to Porsche's profitability," Meschke said. The company's good development also benefits from the ambitious "2025 Profitability Plan", which aims to continuously generate profits through innovation and new business models. "Our profitability plan has been very effective due to the high motivation of our employees. Porsche has further improved profitability and lowered our break-even point. This has enabled us to invest strategically in the future of the company despite the stressful economic situation. We Investments in electrification, digitization and sustainability are unwaveringly advancing. I am confident that Porsche will emerge stronger after the current global crisis," added Meschke.

The current tense world situation demands restraint and caution. "Porsche is concerned and concerned about the armed conflict in Ukraine. We hope that the two sides will cease hostilities and resolve disputes through diplomatic means. The safety of people's lives and human dignity is of the utmost importance," Obomo said. People, Porsche Worldwide has donated 1 million euros. A special task force of experts is conducting an ongoing assessment of the impact on Porsche's business activities. The supply chain at the Porsche factory has been affected, meaning that in some cases production cannot go ahead as planned.

"We will face serious political and economic challenges in the coming months, but we will remain committed to our multi-year strategic goal of achieving a return on sales of at least 15% per annum over the long term," said CFO Messgard emphasize. "The task force has taken initial steps to safeguard revenue, and wants to ensure that the company continues to meet high-yield requirements. Of course, the ultimate degree of achievement of this goal depends on many external challenges that are not under human control." Inside Porsche, the company has provided Building a successful business model creates all the positives: "Porsche is in an excellent position, strategically, operationally and financially. We are therefore confident in the future and welcome the Volkswagen Group's commitment to Porsche AG Research on the possibility of an initial public offering (IPO). This move can increase brand awareness and increase corporate freedom. At the same time, Volkswagen and Porsche can still benefit from future synergies."

Accelerate the electrification process in an all-round way
In 2021, Porsche delivered a total of 301,915 new cars to customers worldwide. This marks the first time that Porsche new car deliveries have exceeded the 300,000 mark, a record high (272,162 delivered in the previous year). The best-selling models were the Macan (88,362) and the Cayenne (83,071). Taycan deliveries more than double: 41,296 customers worldwide received their first all-electric Porsche. Deliveries of the Taycan even surpassed Porsche's benchmark sports car, the 911, although the latter also set a new record with 38,464 units delivered. Obermo said: “The Taycan is an authentic Porsche sports car that has inspired a variety of groups – including our existing customers, new customers, automotive experts and the industry press. We will also introduce another pure electric sports car to Accelerating electrification: In the mid-20s, we plan to present the mid-engine 718 sports car exclusively in electric form."

Last year, electric models accounted for nearly 40 percent of all new Porsche deliveries in Europe, including plug-in hybrids and pure electric models. Porsche has announced plans to become carbon neutral by 2030. "It is expected that by 2025, sales of electric models will account for half of Porsche's overall sales, including pure electric and plug-in hybrid models," Obermo said. "By 2030, the proportion of pure electric models in new cars is planned to reach more than 80%." To achieve this ambitious goal, Porsche is working with partners to invest in the construction of high-end charging stations, as well as Porsche's own charging infrastructure. In addition, Porsche has invested heavily in core technology areas such as battery systems and battery module production. The newly established Cellforce is focusing on developing and producing high-performance batteries, with mass production expected in 2024.

In 2021, Porsche's deliveries in all global sales regions increased, with China once again becoming the largest single market. Nearly 96,000 units were delivered in the Chinese market, an increase of 8% year-on-year. Porsche's North American market has grown significantly, with more than 70,000 deliveries in the United States, an increase of 22% year-on-year. The European market also saw very positive growth: in Germany alone, Porsche's new car deliveries increased by 9 percent to almost 29,000 units.

In China, Porsche continues to accelerate the electrification process by focusing on the product and vehicle ecosystem, and continuously enrich the electric mobility life of Chinese customers. Two Taycan derivative models, Taycan GTS and Taycan Cross Turismo, will make their Asian debut and start pre-sale at the 2022 Beijing International Auto Show. By then, Porsche's new energy model lineup in China will be expanded to 21 models. In addition to the continuous strengthening of the electrification product offensive, Porsche China has been accelerating the construction of a customer-friendly vehicle ecosystem through fast and safe supercharging technology, continuously expanding a reliable and convenient charging network, and relying on local R&D capabilities to provide customers with considerate and intelligent services.