Introduction: Continuous change and innovation has been the key to the development of Mitsubishi Electric for more than 100 years. Since entering China in the 1960s, Mitsubishi Electric has not only brought advanced technology and high-quality products, but also been close to the Chinese market, continued to increase the localization process, and resonated with Chinese customers at the same frequency to create a win-win situation.
From dead wood to lush foliage, from warm spring to midsummer, the staff size of the Mitsubishi Electric China Co-creation Center has nearly doubled in three months . On July 1, 2022, Keichiro Suzuki, the head of the Mitsubishi Electric China Co-creation Center, officially took office, and all work was fully rolled out.
Keichiro Suzuki, Director of Mitsubishi Electric China Co-creation Center
“Staffing is the first step. Our goal is to respond quickly and flexibly to customer needs, so that customers can feel at ease and look good.” Suzuki Keichiro introduced that continuous change and innovation is the key to Mitsubishi Electric’s more than 100 years of development. Since entering China in the 1960s, Mitsubishi Electric has not only brought advanced technology and high-quality products, but also been close to the Chinese market, continued to increase the localization process, and resonated with Chinese customers at the same frequency to create a win-win situation.
Localized layout and another city
“There are many benefits to setting up a co-creation center in China, in particular, it allows us to better and more accurately grasp the needs of Chinese customers and respond quickly.” On April 1, 2022, the much-watched China Co-creation Center officially launched enable. This not only means that the localization process of Mitsubishi Electric in China is further advanced, but also a new exploration of Mitsubishi Electric to promote global R&D and create customer ideals.
Suzuki Keichiro talked about the development of China Co-creation Center. As the largest market and an important growth engine of Mitsubishi Electric’s global FA business, the importance of the Chinese market is self-evident. From the establishment of the operation center in Shanghai, to the localization of management, to the opening of the China Co-creation Center, Mitsubishi Electric began to promote the localization of China more than ten years ago. Suzuki Keichiro said that relying on the China Co-creation Center, Mitsubishi Electric will bring products and services that are more in line with the needs of Chinese customers, and bring new thinking to Mitsubishi Electric’s global development. On November 8, 2021, the Mitsubishi Electric business strategy briefing was held as scheduled.
The factory automation (FA) control system with the highest turnover ratio, as one of the key growth businesses of Mitsubishi Electric, has received high attention from investors and media at the meeting. “Providing more value for growing industries” is an important growth strategy for Mitsubishi Electric’s FA business. From the industry sales system, to the global co-creation center, and then to the innovation organization characteristic of Mitsubishi Electric, Mitsubishi Electric focuses on building a “three-in-one” business system for eight growth industries such as EV, Semiconductor, and liquid crystal, and supports customers on a global scale. Technological innovation. “China’s technological innovation and manufacturing innovation are very active, and it has been at the forefront of the world.” Suzuki Keichiro said that it is the trend to give priority to China to set up a co-creation center. Since the reform and opening up, China’s development speed is obvious to all, and it has become the world’s second largest economy. In recent years, it has continued to make efforts in China’s intelligent manufacturing, breaking through technical difficulties, and gradually leading the development of the world’s manufacturing industry. According to the plan, Mitsubishi Electric will start with the opening of the co-creation center in China, and will set up co-creation centers in North America, Europe, India and other regions after 2023. It is expected that more than 200 engineers and technicians will be deployed globally in 2025. In order to strengthen the application development system of automation products on a global scale.
Customized development breaks through bottlenecks
“The Chinese FA market is full of vitality, and the needs of customers are rich and diverse. We hope to meet these differentiated needs in the best and fastest way.” Suzuki Keichiro introduced that according to the previous corresponding mechanism, the demands of Chinese customers must be passed through the product strategy business. The department communicated to the Japanese headquarters for development and response, “the response speed is difficult to meet the development needs of the Chinese market”.
Mitsubishi Electric automation products are widely used in medical, semiconductor, photovoltaic, logistics, data center, automobile and other industries Traditional industries such as automobiles, logistics, food and beverages are more reflected in digital-related fields such as semiconductors, EMS, and data centers, as well as carbon-neutral fields such as lithium batteries. In order to respond more quickly and flexibly to the diverse needs of the Chinese market, the China Co-creation Center came into being. “After the establishment of the China Co-creation Center, the application development and evaluation are all carried out in China instead of Japan. We can provide fast and flexible application development and on-site support according to the needs of Chinese customers.” Suzuki Keichiro introduced, China Co-creation With the idea of customized development, the center will be close to the market and customers, continuously improve customer satisfaction, and promote the development of FA business in China.
The on-site development model of China Co-creation Center greatly shortens the development cycle
According to the previous corresponding mechanism, from the receipt of customer development needs to the delivery of customized products, complicated communication links are involved in the middle, and the development process is long and responsive. Under the new mechanism, the advantages of on-site communication are prominent, the time for analyzing and demonstrating customer needs is greatly shortened, and customer functional verification and mass production design are carried out simultaneously, and the development efficiency will be greatly improved. “Our goal is to focus on key industries and do on-site development under such a development rhythm, so as to create a win-win situation with Chinese customers.” To this end, a whole set of processes from development application, judgment management to application development are being optimized. Landing: The development strategy meeting has been held continuously, and a detailed application development plan has been output. After the development is completed, the production efficiency will be further improved, and it is expected to be popularized and applied in various scenarios in multiple industries.
Future: Acting ahead of customers
“The China Co-Creation Center is a newly established organization that gathers passionate and dynamic innovation forces. Together with everyone, I will do my best to provide high-value applications and respond quickly and flexibly to customer needs.”
some team members
In the view of Keichiro Suzuki, this year is the opening year of the China Co-creation Center, and the start is very important. In addition to improving and optimizing the organizational structure and work flow, we must pay attention to the construction of team culture. “Never say NO to customers is my work idea for many years.
“Keichiro Suzuki, who has worked at Mitsubishi Electric for 26 years, has accumulated rich practical experience in customer demand analysis, development process management, etc., and brought this idea to the China Co-creation Center.”
No matter how difficult it is to realize the customer’s needs, we must use our brains to solve the problem together with the customer. “Keichiro Suzuki said that if he can stick to this idea, he will leave a deep impression on customers: there is no problem that Mitsubishi Electric can’t solve.
Sending development engineers to the production site is an effective way to better understand customer needs. In face-to-face communication, development engineers can tap more real and higher-value case requirements from a technical point of view. In the future, it can also take the initiative to attack before customers, extract and summarize the common needs of the industry, and lead the development of key industries with strategic R&D. “
Our application development can quickly meet customer’s customized needs without changing the product’s hardware. Based on the emerging industries emerging in China, we will give full play to this advantage, focus on application development combined with industry technology, promote the integration and upgrade of product performance and product functions, and create more added value. “Looking to the future, Suzuki Keichiro raised his tone, revealing a confidence in his words.
As a global leader in the field of industrial automation, Mitsubishi Electric has been committed to providing comprehensive solutions for automation, informatization, intelligence and greening made in China for more than 100 years, fully supporting the transformation and upgrading of Chinese manufacturing. The layout of the China Co-Creation Center is a vivid epitome of Mitsubishi Electric’s deep cultivation and service in China.
About Mitsubishi Electric
For more than 100 years, Mitsubishi Electric Corporation (Tokyo: 6503) has been providing users with reliable, high-quality products in the fields of information processing and communications, aerospace and satellite communications, home appliances, industrial technology, energy, transportation and It is a world leader in the manufacture, marketing and sales of electrical and electronic equipment such as building equipment. Based on the commitment of “Changes for the Better”, Mitsubishi Electric contributes to the realization of a vibrant and prosperous society. The company’s sales in fiscal 2021 (the fiscal year ending March 31, 2022) were 4,476.7 billion yen ($36.7 billion. *).
Post time: Oct-20-2022