On July 15, China’s first convertible electric sports car MG Cyberster announced the details of its mass production. The low-voltage front of the car, the tall and straight shoulders, and the full wheel hubs are the perfect presentation of MG’s continuous co-creation with users, which truly turns the life style represented by the convertible that users yearn for into reality and creates new travel value.
“There are more and more blue sky and white clouds, and it’s time for Chinese people to enjoy the fun of convertible cars.” As the deputy chief designer of SAIC Group Innovation Research and Development Institute and the global executive director of SAIC Design Center, Shao Jingfeng once again took the lead in designing the car for the first time in many years. As a teacher, he developed the MG Cyberster project to bring users a new roadster sports car experience and a personalized car lifestyle.
The new car locks the handsome shape of a two-seat sports car with scissor doors. The front face transforms the classic MG grille into an aerodynamic air duct leading to the front wheel. to the extreme. The design of the headlights is the finishing touch of the whole vehicle. The headlights are inspired by atomic energy and adopt parameterized textures to make the daytime running lights group form a high-energy effect like a time-space tunnel; the taillights design incorporates the unique contradictions of contemporary art. Aesthetics, deconstructed and strengthened the Mizi flag, with the arrow as the super symbol, showing the decisive and refreshing personality, and highly restoring the shape of the concept car.
Let users’ ideas come to fruition, MG and users “create” together, radiating new vitality. Last year, MG founded the first car brand real product co-creation organization, Cyber Raid Bureau, which officially started user co-creation. The first round of co-creation confirmed the design of a full range of convertibles + electric scissor doors for MG Cyberster. Even for the confirmed scissor door design, users have heated discussions about its opening form, opening angle, and relationship with the body. In order to present the best results, designers work more than 15 hours a day, generate 1TB of data every day, and participate in demonstrations of operability with other types of work. It takes a long process from concept to project approval. MG has set up more than 25 major items and 97 sub-contents for the whole car, and constantly concretizes the voices of users to jointly create the most significant convertible electric sports car of the times.
MG Cyberster not only carries the sports car dream of China’s auto industry, but also makes the life style represented by the convertible that users yearn for a reality. At the same time, with the new category of pure electric convertible sports car, it leads the Chinese auto market into the 3.0 personality era, which is the trend of electrification.
Dare to think and dare to create, MG’s young and trendy energy is unstoppable! Next, MG will continue to walk with users to jointly define the future cockpit and unlock new ways of traveling in the future!
Post time: Jul-16-2022