Recently, Li Bin of NIO Automobile said in an interview with reporters that Weilai originally planned to enter the US market by the end of 2025, and said that NIO would become one of the world’s top five automakers by 2030.
From the current point of view, the five major international auto manufacturers, including Toyota, Honda, GM, Ford and Volkswagen, have not brought the advantages of the fuel vehicle era to the new energy era, which has also given domestic new energy vehicle companies. Opportunity for overtaking on a corner.
In order to match the habits of European consumers, NIO has implemented a so-called “subscription system” model, where users can rent a new car from a minimum of one month and customize a fixed lease period of 12 to 60 months. Users only need to spend money to rent a car, and NIO helps them take care of all the work, such as buying insurance, maintenance, and even battery replacement many years later.
This fashionable car use model, which is popular in Europe, is equivalent to changing the previous way of purely selling cars. Users can rent new cars at will, and the rental time is also quite flexible, as long as they pay to place an order.
In this interview, Li Bin also mentioned the next step of NIO, confirming the existence of the second brand (internal code name Alps), whose products will be launched in two years. In addition, the brand will also be a global brand and will also go overseas.
When asked how he thought about Tesla, Li Bin said, “Tesla is a respected automaker, and we have learned a lot from them, such as direct sales and how to cut production to improve efficiency. “But the two companies are very different, Tesla is focused on technology and efficiency, while NIO is focused on users.
In addition, Li Bin also mentioned that NIO plans to enter the US market by the end of 2025.
The latest financial report data shows that in the second quarter, NIO achieved revenue of 10.29 billion yuan, a year-on-year increase of 21.8%, setting a new high for a single quarter; net loss was 2.757 billion yuan, an increase of 369.6% year-on-year. In terms of gross profit, due to factors such as rising raw material prices in the second quarter, NIO’s vehicle gross profit margin was 16.7%, down 1.4 percentage points from the previous quarter. The third quarter revenue is expected to be 12.845 billion-13.598 billion yuan.
In terms of delivery, NIO delivered a total of 10,900 new vehicles in September this year; 31,600 new vehicles were delivered in the third quarter, a record quarterly high; from January to September this year, NIO delivered a total of 82,400 vehicles.
Comparing with Tesla, there is a paltry comparison between the two. Data from the China Passenger Transport Association shows that from January to September this year, Tesla China achieved wholesale sales of 484,100 vehicles (including domestic deliveries and exports). Among them, more than 83,000 vehicles were delivered in September, setting a new record for monthly deliveries.
It seems that NIO still has a long way to go to become one of the top five auto companies in the world. After all, the sales in January are the result of NIO’s busy work for more than half a year.
Post time: Oct-13-2022