Recently, Wuling and KFC jointly launched the Hongguang MINIEV KFC version customized fast food truck, which made a major debut in the “Theme Store Exchange” event.
(Wuling x KFC official announcement cooperation)
(Wuling x KFC most MINI fast food truck)
In terms of appearance, the dining car incorporates KFC elements, with red and white decorative strips and fried chicken-shaped car stickers. The roof is decorated with family barrels and speakers, which instantly transforms into a “classic KFC store” image, which is eye-catching.
(Wuling x KFC most MINI fast food truck)
“MINI fast food truck” integrates young people’s personalized dining and personalized travel needs, and opens up multiple new scenarios through reasonable internal space setting and transformation and utilization. Relying on the advantages of small body, large space and easy driving and parking, the dining car has two states: driving and open, to meet the needs of two scenarios: food delivery trucks and fast food trucks. In the food delivery scene, the rear cockpit is restructured into a closed cargo box, which can store goods to meet the needs of food delivery; in the retail scene, the movable side panels and side tents can be freely retracted, and the electric ceiling can be flexibly lifted to form a bar for displaying food and equipment. Create an outdoor dining atmosphere; at the same time, the fast food truck is equipped with KFC standard equipment such as custom incubators, custom beverage machines, paper cup holders, straw storage boxes, etc., to immediately meet the needs of consumers for dining scenes.
(Wuling x KFC most MINI fast food truck)
Hongguang MINIEV breaks the cognitive boundaries of scooter and opens up new usage scenarios. The launch of Wuling x KFC’s most MINI fast food truck is an innovative practice. Wuling’s unique Chaochuang model can not only meet the needs of users to display their individuality, but also provide differentiated customization for other brands. With the example of the MINI fast food truck this time, Wuling has established a new model of business channel expansion. Hongguang MINI EV can be other brands’ mobile chain stores, mobile dining trucks, delivery vehicles, etc., providing more imagination for the channel layout of many brands.
(Wuling x KFC most MINI fast food truck)
For individual users, relying on the trendy attributes, Hongguang MINIEV can meet diversified DIY needs and derive trunk market scenes such as mobile cafes and romantic flower shops, giving players more low-threshold inspiration for “light entrepreneurship” choose.
Wuling×KFC themed stores are interchanged, and a new way of interaction between the car circle and the gourmet circle is staged. In the KFC star store, “the most MINI fast food restaurant” made a big debut. The largest KFC family bucket is equipped with Wuling x KFC’s most MINI fast food truck. There are also cool and eye-catching limited trendy cars and the most trendy camping meals. The area satisfies people’s expectation of playing trendy cars, tasting delicious food, and participating in interactions to win good gifts.
(The most MINI fast food restaurant)
LING HOUSE@Shanghai, Wuling’s global brand center, has also “transformed” to become “the most KFC-style trendy play store”. The outside of the store is decorated with classic KFC red and white stripes, presenting a retro style, and the fashion window reproduces the style of KFC stores; inside the store, you can enjoy KFC food, Wuling x KFC limited trendy car debuted in the atrium area, allowing users to freely explore MINIEV In the ever-changing space, the stairwell full of dolls attracts consumers to take pictures and check in, leading the trend of new fashions; there are also challenges to draw lucky gifts such as spinning around crazy, ringing crazy, and punching cards to collect likes, opening a weekend fun market. This time, Wuling and KFC are actively exploring the scenario-based life of young people and jointly opening a new model of cross-border cooperation.
Post time: Nov-29-2022