In July, European new energy vehicles sold 157,694 units, accounting for 19% of the entire European market share. Among them, plug-in hybrid vehicles fell by 25% year-on-year, which has been declining for five consecutive months, the highest in history since August 2019.
The Fiat 500e once again won the July sales championship, and the Volkswagen ID.4 surpassed the Peugeot 208EV and the Skoda Enyaq to take the second place, while the Skoda Enyaq took the third place.
Due to the one-week shutdown of Tesla’s Shanghai plant, the Tesla Model Y and the third- ranked Model 3 fell to the TOP20 in June .
The Volkswagen ID.4 rose 2 places to fourth, and the Renault Megane EV rose 6 places to fifth. Seat Cupra Bron and Opel Mokka EV made the list for the first time, while Ford Mustang Mach-E and Mini Cooper EV made the list again.
The Fiat 500e sold 7,322 units, with Germany (2,973) and France (1,843) leading the 500e markets, with the United Kingdom (700) and its native Italy (781) also contributing significantly.
The Volkswagen ID.4 sold 4,889 units and entered the top five again. Germany had the highest number of sales (1,440), followed by Ireland (703 – July is the peak delivery period for the Emerald Isle), Norway (649) and Sweden (516).
After a long absence of the Volkswagen ID.3 , the eldest “brother” in the MEB family is back in the TOP5 again, with 3,697 units sold in Germany. Although the Volkswagen ID.3 is no longer the star of the Volkswagen team, thanks to the current crossover craze, the Volkswagen ID.3 is being valued again. The compact hatchback is expected to perform even more strongly in the second half of the year as the Volkswagen Group ramps up production. In July, the spiritual successor to the Volkswagen Golf took off in Germany (1,383 registrations), followed by the UK (1,000) and Ireland with 396 ID.3 deliveries.
Renault has high hopes for the Renault Megane EV with 3,549 sales, and the French EV broke into the top five for the first time in July with a record 3,549 units (a proof that production upgrades are well underway). The Megane EV was the best-selling model of the Renault- Nissan alliance, beating out the previous best-selling model, the Renault Zoe (11th with 2,764 units). Regarding July deliveries, the car had the best sales in its native France (1937), followed by Germany (752) and Italy (234).
The Seat Cupra Born sold a record 2,999 units, ranking 8th. Notably, this is the fourth MEB-based model of the eight best-selling models in July, underscoring that the German conglomerate’s EV deployment is back on track and poised to regain its leadership.
The best-selling PHEV in the TOP20 is the Hyundai Tucson PHEV with 2,608 sales, ranking 14th, the Kia Sportage PHEV with 2,503 sales, ranking 17th, and the BMW 330e selling 2,458 units, ranking 18th. According to this trend, it is difficult for us to imagine whether PHEVs will still have a place in the TOP20 in the future?
The Audi e-tron is again in the top 20, this time in 15th place, proving that Audi won’t be swayed by other models like the BMW iX and Mercedes EQE to take the lead in the full-size segment.
Outside of the TOP20, it is worth noting the Volkswagen ID.5, which is a more family-friendly sports twin of the Volkswagen ID.4. Its production volume is increasing, with sales reaching 1,447 units in July, indicating a stable supply of parts for Volkswagen. The increased performance ultimately allows ID.5 to continue to increase deliveries.
From January to July, Tesla Model Y, Tesla Model 3, and Fiat 500e remained in the top three, Skoda Enyaq rose three places to fifth, and Peugeot 208EV dropped one place to sixth. The Volkswagen ID.3 surpassed the Audi Q4 e-tron and the Hyundai Ioniq 5 in 12th place, the MINI Cooper EV once again made the list, and the Mercedes-Benz GLC300e/de fell out.
Among automakers, BMW (9.2%, down 0.1 percentage points) and Mercedes (8.1%, down 0.1 percentage points), which were affected by lower sales of plug-in hybrids, saw their share decline, allowing competition The ratio of their opponents is getting closer and closer to them.
Third-place Volkswagen (6.9%, up 0.5 percentage points), which overtook Tesla in July (6.8%, down 0.8 percentage points), is looking to regain its European leadership by the end of the year. Kia came in fifth with a 6.3 percent share, followed by Peugeot and Audi with 5.8 percent each. So the battle for sixth place is still quite interesting.
Overall, this is a very balanced new energy vehicle market, as evidenced by the leading BMW’s only 9.2% market share.
In terms of market share, the Volkswagen Group took the lead with 19.4%, up from 18.6% in June (17.4% in April). It looks like the crisis is over for the German conglomerate, which is expected to hit a 20% share soon.
Stellantis, in second place, is also on the rise, up slightly (currently at 16.7%, up from 16.6% in June). The current bronze medalist, Hyundai–Kia, regained some share (11.6%, up from 11.5%), largely thanks to Hyundai’s strong performance (two of its models ranked in the top 20 in July).
In addition, the BMW Group (down from 11.2% to 11.1%) and Mercedes- Benz Group (down from 9.3% to 9.1%) lost some of their share as they struggled to boost sales of pure electric vehicles , affected by the decline in PHEV sales . The sixth-ranked Renault-Nissan alliance (8.7%, up from 8.6% in June) has profited from the hot sale of the Renault Megane EV, with a higher share and is expected to rank among the top five in the future.
Post time: Aug-30-2022