Taking advantage of the signing of the “China-Thailand Strategic Cooperation Joint Action Plan (2022-2026)” cooperation document , the first cooperation project between China and Thailand in the field of new energy after the 2022 annual meeting of the Asia-Pacific Economic Cooperation (APEC) has officially surfaced.
On November 28, Aiways, the global pioneer of China’s new energy vehicles, and Phoenix Electric Vehicle Co., Ltd. (hereinafter referred to as Phoenix EV), a Thai company headquartered in Bangkok, formally signed a strategic cooperation agreement. According to the agreement, Phoenix EV plans to purchase a total of about 150,000 new energy vehicles from AIWAYS for retail and operation in the next five years or so, covering all series of AIWAYS models. This is the largest overseas cooperation plan of new Chinese car-making forces so far.
At the same time, the two parties plan to conduct sales, after-sales service, charging and swapping network, and localized software development in the future, and consider jointly establishing a new company named “Aiways Thailand” in Thailand, so that consumers in Thailand and the world can use more Enjoy advanced and intelligent electric vehicle products and services from China with fast speed and higher cost performance. This move means that the development strategy of Aiways Southeast Asia has been officially launched, and the pace of Aiways’ global development has fallen again.
Aiways and Phoenix EV signed a strategic cooperation framework agreement
At the signing ceremony, relevant leaders of the Economic and Commercial Office of the Chinese Embassy in the Kingdom of Thailand, Mr. Piriya Kempol from Thailand’s Eastern Economic Corridor (EEC), Dr. Thanikar Jintanaphan, CEO of IMPRESS GREEN ENERGY, and Mr. Ketan Patel, CEO of NAYA ENERGY, attended the ceremony. Dr. Alexander Klose, President, and Mr. Sakonsak Sirachayasit, CEO of Phoenix EV, signed the contract on behalf of their respective companies.
In response to this cooperation, Dr. Alexander Klose, Vice President of Overseas Operations and Strategy of Aiways, said: “Currently, all countries in the world are facing the pressure of climate warming and energy conservation and emission reduction. It is a wise choice after the convergence of the interests of the entire human being.
Representatives from the political and business circles of China and Thailand attended the signing ceremony
In recent years, Thailand has taken the lead in the two major directions of “electrification” and “smartization” of automobiles, and the market demand for electric vehicles is rising rapidly. Phoenix EV has a series of leading industry advantages and rich experience in localized user service in the Thai market. As an important participant in the “electrification” and “intelligence” of the century-old automobile industry, Aiways has been adhering to the two genes of internationalization and intelligence since its establishment in 2017, insisting on the simultaneous advancement of the domestic and international markets, and in Overseas countries have established a complete sales and after-sales service network. Today, AIWAYS’s two models “Global Family Quality Choice” AIWAYS U5 and “Pure Electric New Player” AIWAYS U6 , with the support of WVTA EU certification standards, have brought consumers around the world “intelligent manufacturing in China”. “High-quality car experience, and widely sought after.
Up to now, AIWAYS has successively completed the sales layout of 155 channel outlets in 20 overseas countries, becoming the global pioneer of China’s new car-making force. At the same time, Aiways has not forgotten to strengthen the domestic market, has completed the layout of nearly 200 stores in more than 120 cities, and initially completed the channel construction from the coast to the inland.
Aiways U5 and U6 will soon appear on the streets of Bangkok to provide travel services for passengers
As this partner, Phoenix EV has a series of experience in the Thai market, including rich channel advantages, local operations, and standardized marketing processes. Signing a strategic cooperation agreement with AIWAYS will fully assist the transformation of the Thai auto market to electrification with the help of AIWAYS’ advantages in internationalization and intelligent products.
The strategic cooperation between AIWAYS and Phoenix EV not only includes the joint operation of the entire life cycle of electric vehicle products, but also provides practical industry reference for the strategy of “Chinese car” brands in Southeast Asia and even globalization. The two parties will adhere to the concept of win-win cooperation, relying on AIWAYS’ long-standing international influence and Phoenix EV’s leading edge in the Thai market, to allow AIWAYS U5 and the new AIWAYS U6, two internationally renowned products, to enter thousands of homes in Thailand Wanhu, creating another “explosive” market in Thailand, allowing more consumers to enjoy the high-quality products and services provided by AIWAYS!
Post time: Nov-29-2022