It took only five years for Wuling New Energy to become the fastest new energy brand in the world to reach 1 million sales. What is the reason? Wuling gave the answer today.
On November 3, Wuling New Energy released the “nine standards” for Hongguang MINIEV based on the GSEV architecture. Not only that, driven by the big data of millions of users, the GSEV architecture has fully evolved into the “Global Light Travel Ecological Intelligent Architecture”, and the first global vehicle of this architecture, the Air ev, was also unveiled simultaneously.
Redesign does not cut corners
When new energy vehicles first started in China, they faced three status quo. First, the limited parking space and huge traffic pressure in Chinese cities; second, the anxiety of electric vehicle energy replenishment; third, due to the impact of energy replenishment facilities and the environment of the industrial chain, new energy products are often only available in the market used by a small number of users due to price and energy replenishment issues. .
In response to this situation, many car companies have launched “oil-to-electricity” products. In order to quickly enter the electric vehicle market, these models still retain the body structure of the fuel vehicle platform, and only focus on modifying the powertrain. Wuling New Energy believes that this approach will not only result in small interior space, short battery life, but also low safety.
Starting from the needs of users, Wuling New Energy found that 80% of China’s users have an average daily mileage of no more than 30 kilometers and a speed of no more than 30 kilometers per hour, and that more than 70% of China’s road conditions are Class 4 highways with a design speed of no more than 40 kilometers per hour. For this reason, Wuling New Energy believes that a product with the best resource utilization rate needs to be very economical in terms of road resource occupation, very small parking area, very low energy, and can cover most travel scenarios of users. The scooter’s dexterous body, flexible control and convenient charging of small batteries can perfectly solve the problem of new energy popularization.
Based on the above, Wuling New Energy does not rely on subsidy policies, but redefines the structure of small new energy vehicles from the real usage scenarios of users. Through the research and development of the battery of the scooter, the user’s car purchase cost is reduced, the charging pile is equipped as standard, the charging problem is solved at home with 220V and 10 amps, and the battery life of 100 kilometers to 150 kilometers covers the needs of daily people’s transportation. Wuling New Energy has successively launched E100, E200 and Hongguang MINIEV and other models are widely recognized by the market. Among them, Hongguang MINIEV has sold more than 900,000 units since its launch.
Open source sharing decrypts the success of Hongguang MINIEV
The success of Hongguang MINIEV has also made more companies pay attention to new energy scooters. As a result, many companies have also entered the game and launched scooter products. The explosive track has also flooded the market with all kinds of noise. For example, is a scooter easy to build? Does scooter mean low safety? The scooter lacks a sense of quality?
Wuling New Energy believes that not all scooters can be called people’s scooters. In order to work with more partners to jointly promote the sustainable development of new energy mobility ecology. Wuling New Energy has open sourced and shared the “nine standards” for Hongguang MINIEV based on the GSEV architecture. On each Hongguang MINIEV, it reflects its commitment to “safety, space, economy, battery life, energy supplementation, full-cycle evolution, quality, experience, service” adherence to the nine major scooter standards.
In terms of core safety standards, Wuling New Energy has built a five-core electric protection ring from the battery, charging ecology, the whole vehicle, the cloud to the whole life cycle, and also conducted 14 working conditions crash tests for the body. Among them, on the weakest side of the new energy vehicle, Wuling New Energy conducts continuous verification at 10cm intervals. The whole vehicle has undergone two crash tests, which is higher than the number of side pillar collisions required by international standards.
In pursuit of the ultimate user experience, Hongguang MINIEV creates more travel possibilities with an axle-to-length ratio of 67.5% and a travel cost of no more than 5 cents per kilometer.
It is worth mentioning that the latest production and sales data officially released by SAIC-GM-Wuling shows that Hongguang MINIEV has been the sales champion in the Chinese brand new energy pure electric car market for 25 consecutive months, and ranks among China’s car value preservation rate in 2022 with a value preservation rate of 85.33%. Ranked first in the Red Sandalwood Award for pure electric mini-vehicles.
GSEV has fully evolved into a “Global Light Mobility Ecological Intelligent Architecture” to jointly promote service ecological sharing, experience ecological symbiosis, and quality ecological co-creation. The architecture’s first global car, Air ev, was also unveiled at this conference. The Air ev has already landed in the Indonesian market before, and it quickly became the new energy vehicle with the highest monthly sales in Indonesia in September.
Post time: Nov-05-2022