Hoʻopau ka BMW Group i ka MINI uila e hana ʻia ma Kina

I kēia mau lā, ua hōʻike kekahi mau media e hoʻopau ka BMW Group i ka hana ʻana i nā hiʻohiʻona MINI uila ma ka mea kanu Oxford ma UK a hoʻololi i ka hana ʻana o Spotlight, kahi hui hui ma waena o BMW a me Great Wall.Ma kēia mea, hōʻike ʻo BMW Group BMW China insiders e hoʻolilo ʻo BMW i kahi 10 biliona yuan e hoʻonui i kāna kikowaena hana pākaukau kiʻekiʻe ma Shenyang a hoʻonui i kāna hoʻopukapuka ʻana i nā papahana pākaukau ma Kina.I ka manawa like, ua ʻōlelo ʻia e hoʻolaha ʻia ka ʻike e pili ana i ka hoʻolālā hana a MINI i ka wā e hiki mai ana; manaʻo mākou e manaʻo ʻia ka hana ʻana o ka kaʻa uila a MINI ma Zhangjiagang hale hana.

ʻO ka lono e pili ana i ka neʻe ʻana o ka laina hana MINI brand BMW Group mai kahi hālāwai ninaninau i hāʻawi ʻia e Stefanie Wurst, ke poʻo hou o ka MINI brand BMW, kahi āna i ʻōlelo ai e noho mau ka hale hana ʻo Oxford i ka home o MINI, akā ʻo ia. ʻaʻole i hoʻolālā ʻia no nā kaʻa uila. Ua mākaukau ke kaʻa no ka hoʻoponopono hou ʻana a me ka hoʻopukapuka kālā, a e hana ʻia ke kumu hoʻohālike uila maʻemaʻe o BMW, ʻo ka MINI Aceman, ma Kina.Eia kekahi, ua ʻōlelo pū ʻo ia he mea kūpono ʻole ka hana ʻana i nā kaʻa uila a me ka ʻaila ma ka laina hana like.

I Pepeluali o kēia makahiki, ma kahi hālāwai kūkākūkā pūnaewele kūloko o ka BMW Group, ua haʻi aku kahi luna kūloko i ka nūhou e hoʻohui i nā hiʻohiʻona uila maʻemaʻe ʻelua e hui pū ana me Great Wall, e hoʻokomo ʻia ka mana ʻaila o ka MINI i ka hana ma. ka mea kanu Shenyang.ʻO ka hale hana Zhangjiagang o Spotlight Motors ʻaʻole i hana wale i nā MINI uila, akā hana pū kekahi i nā hiʻohiʻona uila maʻemaʻe o Great Wall. I waena o lākou, ʻo nā hiʻohiʻona o Great Wall ka mea i lawe nui ʻia, ʻoiai ʻo BMW MINI kaʻa uila i hāʻawi ʻia i kahi hapa i ka mākeke Kina, a ʻo nā mea ʻē aʻe e lawe ʻia i waho.

I Kepakemapa o kēia makahiki, ʻo ia ke kaʻa manaʻo uila maʻemaʻe mua o BMW MINI, ua wehe ʻia ma Shanghai, ʻo ia hoʻi kāna hōʻike mua ma Asia. Ua hōʻike ʻia ua manaʻo ʻia e kūʻai ʻia ma 2024.

Ua hōʻike ʻia ua hoʻokumu ʻo BMW a me Great Wall Motors i kahi hui hui ʻo Spotlight Automobile ma 2018. ʻO ka huina kālā o ka Spotlight Automobile production base project ma kahi o 5.1 billion yuan.ʻO kēia ka BMW maʻemaʻe kaʻa kaʻa hui pū ʻana ma ka honua, me ka mana hana i hoʻolālā ʻia o 160,000 mau kaʻa i kēlā me kēia makahiki.Ua ʻōlelo mua ʻo Great Wall Motors ʻaʻole i ka pae hana wale nō ka launa pū ʻana ma waena o nā ʻaoʻao ʻelua, akā pū kekahi me ka noiʻi a me ka hoʻomohala ʻana i nā kaʻa uila maʻemaʻe i ka mākeke kaʻa kaʻa hou o Kina. Manaʻo ʻia e hoʻokomo ʻia nā kaʻa uila MINI maʻemaʻe a me nā huahana hou o Great Wall Motors e hana ʻia ma aneʻi.